A bold, full-page 11" x 17" concept crafted to make an impact across leading industry print platforms.
Concept idea presented as a single page magazine ad and representing one product only for industry print publications.
Second concept idea presented as a full-page 11" x 17" concept crafted to make an impact across leading industry print platforms.
Conceptual Art Creation
Objective:
Create a fresh, dynamic look and feel for the Polaris® cordless cleaner product line. Design striking visuals for a social media campaign focused on boosting brand awareness and driving sales.
Approach:
Leverage advanced AI technology (MidJourney) to conceptualize and design a series of original, modern residential pool environments. Incorporate bold color palettes and clean, sophisticated typography to capture attention while staying true to the brand’s legacy of innovation and excellence.
Typography:
Use bold, contemporary fonts for headlines and subheadings, paired with a clean, highly legible typeface for body copy to ensure clarity and visual balance.